APC Congress: Saliu Mustapha’s Campaign Organisation Rated Best In Campaign Strategy, Ignites Hope Amongst Party Faithful

APC Congress: Saliu Mustapha’s Campaign Organisation Rated Best In Campaign Strategy, Ignites Hope Amongst Party Faithful

In every electoral circle or contest, there is what we call independent electoral observers, they play important roles in maintaining election integrity.

These observers are meant to monitor the process objectively and ensure the electoral procedure is devoid of partiality.

With the APC national convention barely two weeks away independent electoral observers have weighed into the aspirants’ campaign organisational network with a view to ascertain the candidate with the best mode of operation vis-à-vis the vision of the party and the expectations of the electorates at large.

One campaign organisation that has stood out in its campaign style that has grabbed the attention of Nigerians is the Saliu Mustapha Campaign Organisation, SAMCO.

According to observers, the Saliu Mustapha Campaign Organisation has indeed shown some unique qualities that places the campaign organisation way ahead of other competitors.

Here are seven reasons the Mallam Saliu Mustapha campaign stands out from others.

1. Slogan

No doubt political slogans stand you out from your competitors and is one of the most important factors in branding.

Of all the contenders for the position of APC national chairman , Mallam Saliu Mustapha stands out. Is DOING IT DIFFERENTLY is so apt and captures the longing of party members? It is unfortunate that his competitors have no slogans associated with their campaigns.

Saliu Mustapha’s slogan is original and concise.

2 Focus.

Saliu Mustapha who happens to be one of the earliest aspirants for the APC’s top job is no doubt fully focussed. The national congress has suffered many setbacks due to incessant postponements but yet Saliu Mustapha’s campaign organisation has remained steadfast towards its goal.

3. Concerted efforts in promoting the APC.

The Saliu Mustapha Campaign Organisation scores first in putting the party ahead in all it does. According to a poll gathered amongst monitoring agencies, SAMCO has always been at the vanguard of promoting the APC and President Buhari alongside his policies.

4. Clear Priorities

SAMCO has clear detailed priorities if Mallam Saliu Mustapha gets elected as the next party chairman of the APC. His blueprint on doing it differently is currently the handout for APC members.

Of all the campaign organisations SAMCO is well ahead on its clear cut priorities.

5. Confidence.

If anything at all the level of confidence exhibited by SAMCO is a clear testimonial of the leadership prowess of the Turaki of Ilorin, Mallam Saliu Mustapha. Even with the challenge of Mallam Saliu facing ex-governors and serving ministers and Senators the campaign organisation has always moved on with dignity and full confidence of victory.

6. Authoritative.

Mallam Saliu Mustapha’s authority over his subject matter is one of the qualities one must possess as a leader.

Mustapha has made it evidently clear how he intends to run the APC when he emerges as the Party National Chairman.

7 Deal-maker.

Mallam Saliu Mustapha is celebrated for his great skills in negotiating coupled with his understanding of complex political troubles. The Saliu Mustapha Campaign Organisation has made it clear that a crisis management institute would be introduced in the running of affairs of the party.

8. Financial Understanding.

As a technocrat who has a successful business empire behind him, Mallam Saliu Mustapha has laid a clear cut agenda for pursuing ethical and independent funding options for the administration of the party.

9. Branding.

SAMCO has insisted that the APC would be corporately branded to suit its status as the biggest political party in Africa.

According to the campaign organisation from the first day of Saliu’s emergence, the party would vigorously create and pursue a positive, consistent and confident public image for the party and her government.

Meanwhile, APC party members and stakeholders have expressed their confidence in the leadership capability of Mallam Saliu Mustapha, citing his past leadership experience as former Deputy National Chairman of the CPC and his current blueprint for the APC.

According to adherents, Saliu Mustapha’s aspiration has rekindled the hope of APC establishing a system that would be of benefit to both party executives and party members. A system that would reward loyalty and hard work.

Osigwe Omo-Ikirodah writes in from Abuja.

Source iReporteronline.

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