By Royal Ibeh
Vice Chairman, Sub Committee Publicity of the Insurers Committee, Ebelechukwu Nwachukwu, has announced that Insurance rebranding initiative will begin Friday, June 1.
Nwachukwu said the industry having put all the necessary requirements in place, is set to launch the project which is expected to transform insurance operations in the country.
She said the National Insurance Commission (NAICOM), in partnership with insurance operators, has set out seven cardinal goals that will be vigorously be pursued to take the industry to lofty heights.
Earlier, insurance operators had agreed to raise 50 per cent of the funds for the rebranding project from companies gross premium income, and the balance 50 per cent, shared evenly amongst themselves.
The initiative, according to the committee, will be driven via social media, print and electronics, adding that greater attention will be on the social media due to the youth population.