Davido Calls Martell To Make Carter Efe Official Brand Ambassador

According to reports, renowned singer Davido surprised fans during a livestream with content creator Carter Efe by calling Martell Organization to request an ambassadorial deal for Efe. The live interaction, which took place on Twitch, saw Davido speak directly with Lanre Odutola, Martell’s Global Marketing Manager, urging the company to endorse Carter Efe.

The request was immediately approved, leaving Carter Efe visibly shocked and elated by the sudden endorsement opportunity. The Martell representative credited the initiative entirely to Davido, highlighting the singer’s commitment to supporting emerging talents.

Fans quickly took to social media to express their admiration for Davido’s gesture, with many praising him for using his influence to uplift others. The livestream moment has since gone viral, drawing widespread attention to both Davido’s philanthropic approach within the entertainment industry and Carter Efe’s rising profile.