Brand Brings The ‘Freshness’ Vibes To Bank’s City Marathon

Rexona has partnered with Access Bank Lagos City Marathon to help runners and supporters maintain freshness throughout the high-energy competition.

According to Ireporter Online, the brand played a prominent role in the defining moments of the race, offering participants a sweat- and odour-free experience as they navigated the challenging routes. The streets of Lagos buzzed with excitement as athletes gathered for the 11th edition of the marathon, reinforcing its status as one of the most anticipated sporting events in Nigeria.

Participants, ranging from elite professionals to first-time runners, competed across the 10km and 42km categories, striving to achieve personal milestones and set new records. In the midst of intense physical exertion, Rexona delivered its 72-hour sweat and odour protection, enabling runners to concentrate fully on their performance without distraction.

Speaking on the collaboration, Brand Manager Jeremiah Omotade described the partnership as a strategic initiative aimed at inspiring confidence among Nigerians. He noted that the marathon embodies resilience, a value the brand strongly identifies with. Omotade emphasized that the 72-hour protection offered by Rexona provides individuals with the assurance to remain active and confident, adding that the company is proud to support Nigerians during significant national moments.

The marathon continues to strengthen Lagos’ standing as a global hub for world-class sporting events while promoting a vibrant fitness culture across Nigeria. Through its involvement, Rexona reaffirmed its commitment to empowering Nigerians with the confidence and freshness needed to move freely and perform at their best.