Old Stars Shine Bright: LeBron, Curry, And Durant Lead The Charge In New NBA Season

Old Stars Shine Bright: LeBron, Curry, And Durant Lead The Charge In New NBA Season

The 2024/2025 NBA season is in full swing, and some iconic figures are still making headlines. LeBron James, now 39 years old and in his 22nd season, has made history by recording four consecutive triple-doubles. His LA Lakers have also won six games in a row, adding…READ MORE…

to his already impressive career.

Meanwhile, Steph Curry’s Golden State Warriors are leading the Western Conference, with the Cleveland Cavaliers holding the top spot in the East—a nostalgic feeling for many fans. Kevin Durant is averaging 27.6 points per game for the Phoenix Suns, and James Harden has now become the second-most prolific three-point shooter in NBA history. Russell Westbrook, never one to be outdone, has made history as the only player to achieve 200 triple-doubles.

New stars like Shai Gilgeous-Alexander, Jayson Tatum, Luka Dončić, Donovan Mitchell, and Nikola Jokić are shining brightly, but it’s clear that the veterans still have a stronghold on the league. The likes of Giannis Antetokounmpo, Anthony Edwards, and Devin Booker are also showing their skill, but it feels as though the players who defined an era are continuing to dominate.

However, despite the on-court success, the NBA faces challenges off the court. Commissioner Adam Silver has attributed a decline in early-season viewership to external factors like the World Series and the U.S. presidential election. Despite these distractions, ESPN ratings are down 28% year-over-year, with overall viewership down by 45% since 2012. The NBA’s growing audience engagement problem seems deeper than just a few season disruptions.

Even as LeBron and Curry rewrite the history books, the league’s biggest challenge may not be the competition on the court, but the struggle to recapture its fading audience

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