Popular Politician Strips Off To Encourage Toughness, See What Happened Next (Photos)

“This is Siberia! Minus 20, what a beauty” she posted on Instagram in a video showing her wiping herself with snow.

The vice-mayor of the city then encouraged fellow Russians to “bathe in the snow” as it is the “best way of toughening up”.

“We must use the advantages of Siberia,” she continued.

“Strong and healthy people have always lived here.

“Siberians also strengthen their health – they ski and skate even at minus 20C or colder.”

But the brazen stunt hasn’t quite had the reception intended.

Voters have flooded the Instagram post with negative comments calling the scenes “disgusting”.

“Very strange camera angle,” one viewer wrote.

“Such videos do not correspond to your status as a politician at all.

“Ashamed of you. And for such a shame to our city.”

Another commented: “Teachers are fired for such photos, but the leading officials in Novosibirsk are allowed. Disgusting.”

But some were impressed by her antics, with one saying: “Anna, you are not afraid of frost in Siberia. Respect…”

It is not the first time Russians have been snapped stripping off in the freezing cold.