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Chain Reactions Appoints Odukoya as Head Of Media, Neuroscience, And Storytelling
Chain Reactions Appoints Odukoya as Head Of Media, Neuroscience, And Storytelling
Chain Reactions Africa has appointed Lanre Odukoya as the new Associate Consultant, Media, Neuroscience, and Storytelling. Odukoya, a seasoned media and communications professional, brings years of expertise to the consultancy, particularly in consumer neuroscience and storytelling. He previously served as the Media and Communications Manager at Caritas Communications, where he led successful campaigns for major brands like Lekoil, MainOne, Standard Chartered Bank, and Total Energies. His media strategy led to impressive growth, including a 55% increase in organic search traffic………..READ MORE
The appointment reflects Chain Reactions Africa’s focus on integrating neuroscience into their strategies, emphasizing how stories influence emotions, decisions, and social connections. The company believes Odukoya’s background in communications and brand management will enhance their storytelling capabilities, offering clients impactful solutions across Africa and beyond.
In his new role, Odukoya is expected to help clients create stories that resonate deeply, influencing consumer choices and promoting societal change.
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