9mobile Rebrands as T2 to Boost Market Presence

Telecom operator 9mobile has officially rebranded to T2, unveiling a fresh identity aimed at strengthening its foothold in Nigeria’s competitive telecom market.

At a Lagos event on Friday, CEO Obafemi Banigbe described the rebranding as a transformative shift beyond just a new name or logo. “We are becoming something greater, more ambitious, and more in tune with the future,” he said.

T2 will position itself as a youthful, innovation-driven digital lifestyle brand focused on accelerating Nigeria’s digital economy. The company is shifting towards a fully digital, cloud-native, and data-driven business model designed to deliver personalized, AI-powered services and faster product rollouts.

Banigbe acknowledged the company’s past struggles but stressed resilience and renewed commitment. “Our scars are reminders of our resilience,” he said, adding that customer experience will now be central to the company’s strategy.

He thanked customers, partners, regulators, and employees for their support and invited Nigerians to embrace the new brand as a symbol of possibility and growth.