Fola & Ayra Starr Light Up New York’s Times Square Billboard

According to Ireporter Online, the recognition comes shortly after the duo released their collaborative single titled “Treat U Right,” which has attracted attention for its fusion of Afrobeats, R&B, and soul influences.

The music video for the track, directed by DonProd, highlights the artistic chemistry between both performers, showcasing their unique styles and vocal connection.

Speaking on the collaboration, Fola described the song as a significant step in his musical journey, noting that it reflects his vision of blending Afrobeats with other global sounds.

“Treat U Right is another brick in my mission to bridge Afrobeats with R&B and soul,” Fola stated.

The singer added that Ayra Starr’s contribution brought a deeper level of emotion and authenticity to the record, elevating the song beyond his initial expectations.

The Times Square feature further underscores the growing global influence of Nigerian artists and the expanding reach of Afrobeats on the international music scene.